An entirely reasonable amount of enthusiasm about skincare.

I'm Nicole, the founder of The Simcoe Facialist, an online destination for professional skincare and K-beauty in Canada. With an aesthetics diploma, additional skincare training and a serious interest in what makes skin tick, I curate ESSE skincare and Korean beauty products with purpose. My goal? Help you make sense of your skin, find products that fit your needs and stop buying things just because the packaging is pretty. (We've all been tempted.)